Bedgear Partners with Ashley HomeStore and Dallas Mavericks to Donate Bedding Products to Local Fire Station

April 28, 2021  by Laurie Northington in Business Strategy, Industry   

Each of the bedding products donated enhance airflow and provide a healthy and clean sleep environment. Bedgear, Ashley HomeStore and the Dallas Mavericks have a shared value of health and wellness and understand the importance of rejuvenating sleep, especially when it comes to first responders. 

This donation and renovation of Fire Station 8 in Dallas is in honor of International Firefighters' Day on May 4. In addition to the makeover of the firefighters' living and sleep quarters, Mavs' team member Josh Richardson will participate in a virtual meet-and-greet to thank them for their service. Richardson has a personal connection to this project as his father, Michael, is a retired firefighter. 

Bedgear will donate innovative pillows from its High and Low collection. Both pillows have a single-chamber construction featuring a Hyper-Cotton soft cover and filled with a proprietary blend of silk-like fibers to keep the sleeper comfortable throughout the night. Patented Air-X breathable mesh sides enhance airflow throughout the pillow, moving excess heat away from the head, neck and shoulders. High and Low pillows come in a white color with lilac accents and in an Art Deco cover design.

The company will also will provide M1X plush mattresses. The plush design cradles every curve while maintaining resilient stability for superior, lasting comfort. The mattress cover includes Bedgear's patented Dri-Tec cover that wicks away moisture to keep the first responders dry. The Air-X breathable mesh sides keep air flowing around the body.

Also being donated are Bedgear's Basic Sheets. Besides being exceptionally soft as well as wrinkle and stain resistant, they are hypoallergenic and ideal for all seasons. They include an enhanced elastic on the fitted sheet to ensure a secure grip.

This donation and renovation of Fire Station 8 in Dallas is in honor of International Firefighters' Day on May 4. In addition to the makeover of the firefighters' living and sleep quarters, Mavs' team member Josh Richardson will participate in a virtual meet-and-greet to thank them for their service. Richardson has a personal connection to this project as his father, Michael, is a retired firefighter. 

"The overall health of these courageous men and women is a top priority for Bedgear, and we are dedicated to giving them the bedding essentials they need to make the most of their recovery time," said Eugene Alletto, founder and CEO, Bedgear. "One of Bedgear's mottos is to 'wake ready' and these firefighters genuinely need to."

"The firefighters of the Dallas Fire Department 8 are working even more extensive hours, not just because of the COVID-19 pandemic but also following the devastating winter storm that shook the area earlier this year," said Dallas Mavericks SVP of External Affairs Katie Edwards. "We hope this donation provides some relief to our local heroes who are spending time away from their families and friends. The Mavs want them to know they are loved."