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From Home Furnishing Business
American Furniture Warehouse Rolls Out New 3D Room Planner, Powered by Marxent
April 26,
2021 by Laurie Northington in Business Strategy, Industry 
Furniture retailer American Furniture Warehouse has announced an expansion of its 3D commerce strategy with the rollout of the AFW Room Planner, a 3D room planner powered by the Marxent 3D Cloud.
"At AFW we are proud to offer our customers unique experiences in a family environment, without the sales pressure," said Tony Mitchell, director of Global Logistics for AFW. "3D has become a key part of the AFW experience. It allows products to be explored, touched, felt, interacted with outside of the store environment and these experiences are as close as you can get to an in-store interaction with a product."
"AFW has always taken an innovative approach to furniture sales and marketing, so it's no surprise that the company was an early adopter of 3D," said Beck Besecker, CEO, and co-founder of Marxent. "Their new 3D Room Planner is another example of the company's commitment to enhancing the customer shopping experience."
The new AFW Room Planner will allow AFW shoppers to design their own spaces from home or in collaboration with associates on the sales floor. Marxent's proprietary Design from Photo technology makes it easy for associates and consumers to design by simply dragging and dropping products from inspirational photos right into a 3D room, making interior design accessible to everyone and enabling shoppers to buy entire rooms online.
"We've been able to innovate constantly with a small in-house team because Marxent has done all of the heavy lifting," Mitchell said. "Speed to market was important to us, as well as being able to re-use our existing 3D content across apps. With Marxent we are also able to content from manufacturers that have content in 3D Cloud."
"Marxent has made it possible for us to move quickly and be successful with 3D without having to build a dedicated 3D team. It's not our first project with Marxent, and it won't be our last," Mitchell added.
"2021 is proving to be the year of 3D and AFW had a jumpstart on the competition. We're thrilled to be working alongside Tony and the rest of the AFW team. These folks have long and storied careers innovating in the furniture industry. They know what they're doing," said Besecker.