Daily News
From Home Furnishing Business
Hooker Furnishings Extends Partnership with Design Influencer Breegan Jane
April 21,
2021 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
Hooker Furnishings, one of the nation’s largest publicly traded home furnishings resources for case goods, leather furniture, and fabric-upholstered furniture, has announced the extension of its successful partnership with television personality and interior designer Breegan Jane through the end of 2021.
The partnership, which began last September, has generated a 32 percent increase in brand awareness on the company’s social media channels, resulting in new followers and engagement, specifically from millennial consumers, a target growth demographic for the company.
Jane, a Los Angeles native best known as the interior designer on HGTV’s Extreme Makeover: Home Edition, is a mother, entrepreneur and interior designer who is passionate about empowering women and creating unique spaces. Jane, who began her design career as a creative director for a luxury yacht manufacturer, now devotes her time to designing celebrity and commercial properties, high-end restaurants and large-scale remodels.
“We have been thrilled with our partnership with Breegan thus far and have seen a positive increase in engagement and followers across all of our social media platforms,” said Johne Albanese, chief marketing officer of Hooker Furnishings Corporation. “Her ability to create authentic content that really connects with our followers is a great asset to our brand and has allowed us to engage with a new demographic of millennial consumers looking to purchase affordable luxury goods. We look forward to continuing to grow our brand awareness with her as our digital brand ambassador throughout 2021.”
To create the engaging content, Jane works closely with the Hooker Furnishings team to highlight the brand’s wide-ranging product assortment, from case goods to luxury upholstery. The original content, created by Jane, appears on her Instagram and Facebook feeds as well as her blog where she utilizes Hooker Furnishings products to create inspirational designs that followers can recreate in their own homes.
“I’m thrilled to expand my relationship with Hooker Furnishings, a brand that truly understands that you don’t have to sacrifice style for comfort and organization,” said Jane. “The brand’s aesthetic and wide range of products – that are just as functional as they are beautiful – is something that I aim to incorporate in every space that I design and more importantly, something that really resonates with consumers. I look forward to continuing our partnership and inspiring my followers with affordable and stylish products that they can use to create beautiful spaces in their homes.”