IMC to Present Webinar on Changing Consumer Preferences

April 14, 2021  by Laurie Northington in Business Strategy, Industry   

“Reality Shifts: What Consumers Want and How They Want It” is a one-hour in-depth, CEU-certified presentation hosted by home furnishings industry expert Dawn Brinson on Wednesday, April 21, 2021.

“Finding the right product for customers is not just about trending color, material and style, it is finding the right merchandise for their lifestyles now,” explained Dorothy Belshaw, International Market Centers’ (IMC) chief marketing and customer officer. “Through this timely webinar we are preparing buyers with a high-level exploration of consumer behavior so they can make more informed buying decisions.”

Reality Shifts: What Consumers Want and How They Want It offers the latest research and anecdotal insights into how homeowners and other consumers have settled into new behaviors and preferences. Brinson will explain how buyers can use that information to market their products and services more effectively. The webinar will explore growing opportunities for designers and home and gift suppliers to connect with buyers with budgets ranging from affordable to affluent.

Brinson is vice president, strategic marketing for The Media Matters, marketing, public relations, brand strategy and advertising agency servicing the home furnishings industry. With more than 25 years of experience in a broad range of industries, she envisions and executes strategic campaigns that influence perception and drive success. 

Reality Shifts: What Consumers Want and How They Want It is Wednesday, April 21 at 5:30 p.m. (EST)/2:30 p.m. (PST). Attendees will earn 1.0 CEU. For information and registration, visit https://imcenters.zoom.us/webinar/register/4716171076071/WN_jmnLHqNNSOOkGBMdyDgC_w.