Daily News
From Home Furnishing Business
PureCare Provides Retailers New E-Learning Platform
April 14,
2021 by Laurie Northington in Business Strategy, Industry 
Wellness-focused bedding essentials manufacturer PureCare has launched an e-learning platform immediately available at no cost to retail partners nationally.
PureCare University (PCU) is an online and mobile-friendly learning platform offered free to retailers that provides a robust tool for the sales training and development coupled with powerful analytics that can help managers grow individual and category sales.
With over 50 interactive lessons and more to come, retail sales associates can become fully versed on the entire PureCare product line as well as its brand values and mission, enhancing their knowledge base for better sales conversations and improved closing and attachment rates.
PureCare’s newest e-learning tool also gives sales managers full visibility into its sales performance both across the soft goods category and on an individual RSA level, empowering them to make data-driven decisions that can significantly impact the retailer’s bottom line.
“Learning and development has always been a key initiative for PureCare, and our ability to train remotely is imperative. PureCare University is a robust remote training solution that matches the engagement and effectiveness of our in-store training that we’re renowned for in the category,” said Helena Yates, vice president of account development who leads PureCare’s Learning & Development (L&D) efforts.
PCU is customized for each retail partner according to their product assortment and preferences for platform activity, notifications and reports. Engaging educational content, videos and quizzes are part of the wide range of training tools incorporated into the platform to ensure that all learning styles are accommodated. The system also provides management reports with details such as length of time in a particular module and lesson accuracy.
“PureCare University allows us to reach thousands of retail sales associates each day and it’s exciting to help retail sales associates retain key information about our brand and products,” said Yates. “Our approach to L&D starts with e-learning but is followed by continuous education that includes a combination of traditional store visits, live virtual trainings and even phone calls most of which are truly tailored to achieve success at every level. It’s one more way our training efforts are translating to better performance on the sales floor.”