Diamond Mattress Announces New Introductions at Las Vegas Market

April 8, 2021  by Laurie Northington in Business Strategy, Industry   

The new introductions are the company’s first natural and eco-friendly mattress collection. Ethos is designed to meet growing consumer demand for healthy home and environmentally conscious products. The two-bed program features Diamond’s patented nested coil and zoned support system, latex, GOTS-certified Joma wool and an organic cotton fabric cover. Ethos has a retail price range of $1,499-$1,999 mattress only and is offered in three profiles.

Diamond will also debut its first complete pillow program with three distinct merchandising options in Easy, Cooling and Organic adjustable pillows. Each pillow is made in the USA and contains CertiPUR-US shredded foam fill that can be removed or added for customized comfort. The Easy adjustable pillow has a Tencel fabric zippered cover and zipper inner. The Cooling option offers a cooling technology fabric cover. The Organic pillow has a GOTS-certified organic cotton cover. The pillows can be roll-packed and compressed with bed-in-a box (BIB) mattresses. 

 “We’re always striving to innovate with new products and merchandising strategy because retailers look to us to keep the momentum going and to help them drive traffic and grow sales. It’s symbiotic and it’s what makes partnerships successful,” said Patrick Wolf, vice president of sales and education for Diamond.

The company recently announced its first luxury collection Generations, an heirloom quality and style mattress that embodies the history and heritage of fourth-generation family-owned and operated Diamond Mattress. It sets a new price point for the company with high-end components including latex, GOTS-certified wool, over 2,000 coils and micro coils, Tencel fabric cover and artisan’s button-tufted finish. 

Both Ethos and Generations are made in the USA, certified by CertiPUR-US, EcoInstitut and Oeko-Tex, shippable nationwide, and come with a 20-year warranty. Some models in each collection are available as BIB. 

“Diamond continues to lead the industry in premium boxed mattresses. Having years of experience and consumer testing with different materials under compression gives us a distinct advantage in this category. Our goal was to have a premium product pop out of a box and stand up to any traditional mattress on the floor in regard to tailoring, comfort and value. Mission accomplished,” said Wolf.

Diamond Mattress will open its Las Vegas showroom at B-950, April 11-14, in compliance with all state and local COVID-19 requirements to maintain health and safety for all visitors and staff.