Gail Doby Releases New Book for Design Professionals

April 7, 2021  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

Doby began her coaching and consulting business several years ago because she wanted to save interior designers the stress and suffering that she had experienced while running her own design firm. Her new book provides a business model that delivers the right balance of creativity, seamless process, and pricing options that designers of all types and sizes can apply to earn more money with less stress. 

As a special gift, a free electronic PDF of the book will be made available to all designers who register for the upcoming High Point Market to be held June 4-9, 2021. The book is also now available for purchase in Kindle format from Amazon. To kick off the book’s launch, through April 18th Amazon is offering Business Breakthrough at a special promotional price. Thereafter, the Kindle edition will retail for $9.99.  A softcover print edition will go on sale this summer.

“My goal for this book is to share my counterintuitive ideas and golden nuggets, so designers have epiphanies that they can carry with them throughout life,” stated Doby. “Many creative people have good ideas on how to produce a beautiful end result but struggle with the financial side of their business. I want to help designers identify and overcome their skills, gaps, and mindset roadblocks. If they will apply the tips that they find in my book to their business, they will immediately see the results.”

Business Breakthrough covers topics such as creating a Creative Value Blueprint  which is the right combination of pricing, profit, cost structure, team, systems, and processes for your business. It is important for designers to have the confidence to educate their clients to compensate them for the job they are doing for them. The book also gives practical tips on management and leadership skills, what fees to charge, how to market yourself and more.

Doby’s background in both business finance and interior design coalesced in 2008 around an idea she and her co-founder, Erin Weir, developed to provide much-needed education and ongoing support to other designers and design firms. Seeing designers offer brilliant interior solutions for their clients while struggling with the business aspects of their profession, Doby and Weir created Gail Doby Coaching & Consulting offering professional-level online education, one-on-one VIP intensive training, ongoing coaching and mentoring, live events, and peer-to-peer mastermind groups. 

Distilling her years of experience helping thousands of clients around the world, Doby sees authoring Business Breakthrough as the next way to reach an even broader audience of designers. But, it is not the last avenue by any means. According to Doby, this is the first of three books. “In book two we’ll talk about growing your business quickly, and in book three, we’ll discuss building your legacy once you’ve achieved great financial success, so stay tuned.”