Elizabeth Solomon Joins Overstock as Chief Marketing Officer

March 31, 2021  by Laurie Northington in Business Strategy, Industry   

Solomon, who most recently served as the head of marketing for Amazon's global private brands portfolio, will oversee Overstock's marketing efforts, including customer acquisition and retention, marketing communications, and marketing technologies.

With record growth and a renewed focus on home, Overstock is focused on increasing mobile app adoption, improving performance marketing, and increasing brand marketing opportunities. Solomon brings more than a decade of leadership in marketing and product management to Overstock, including extensive experience in positioning brands for success and developing strategies that resonate with new and existing customers.

“Elizabeth’s extensive track record in growing, building, and repositioning brands is just what we need as consumers continue to turn online for their home furnishing needs,” said Jonathan Johnson, CEO of Overstock. “We found just the right executive to take Overstock’s marketing to the next level. I look forward to her contributions in continuing our sustainable, profitable market share growth.”

Prior to Amazon, Solomon held senior marketing leadership positions with consumer Fortune 100 companies, including Samsung Electronics, Walmart, and Nestlé.

“I am thrilled to join such an innovative and passionate executive team that has led the company through an amazing year of growth,” said Solomon. “I’m excited about the opportunities ahead and helping further amplify Overstock’s reputation as the premier online shopping destination for home furnishings.”