Daily News
From Home Furnishing Business
Diamond Mattress Introduces Premium Collection, Generations
March 26,
2021 by Laurie Northington in Business Strategy, Industry 
Diamond Mattress has entered the luxury bedding category with the introduction of premium mattress collection Generations in response to customer demand for more high-end bedding at sharp values.
The all-new Generations is an heirloom-quality mattress with timeless styling. Classically dressed in a sage green houndstooth pattern, this premium hybrid mattress also boasts high-end components including latex, GOTS-certified wool, over 2,000 coils and micro-coils, Tencel fabric cover and artisan finishes of button tufting and handles.
Generations is a four-model collection offered in three profiles and retails for $1,999-$2,499 mattress only. Among the models are two compressible, bed-in-a-box options that offer all the finest materials and comfort of a luxury mattress. Handcrafted and made-to-order in Diamond’s vertically integrated factory in Southern California, Generations is CertiPUR-US certified with a 20-year warranty and shippable nationwide.
“Generations offers something many established brands in the luxury category don’t – bigger, more attractive margins to protect retailer profitability,” said Diamond President Shaun Pennington. “As with everything we do, this new collection is in direct response to what our customers want and need to successfully drive traffic and grow sales.”
Diamond’s growth in recent years has enabled strategic expansion and refinement of its product assortment, and Pennington said current business conditions indicated it was time to answer customer requests for a luxe mattress with Diamond’s value-driven approach.
Recognized in the industry for its innovative product development and marketing, Diamond designed Generations to embody the history and heritage of the fourth-generation family-owned and operated manufacturing business. Pennington said the new collection also represents the expertise of the long-time Diamond employees who carefully selected the materials to craft a luxury mattress that also offers aggressive margins for retailers.
“From the materials and components to the craftsmanship and the name, Generations represents the old school mattress know-how and grit of my grandparents who built Diamond as well as the expertise of long-time associates who understand the industry and how to drive continued growth for us and our partners,” said Pennington.