Daily News
From Home Furnishing Business
IMC’s Juniper Launches Free Educational Webinar
March 25,
2021 by Laurie Northington in Business Strategy, Industry 
Juniper, the International Market Centers’ (IMC) suite of digital tools, is launching an educational webinar on Tuesday, March 30. The free, one hour webinar, “Seller Confessional – What Works (and What Doesn’t) for 2021’s Discerning Buyer,” features leaders from gift and home décor brands in conversation with a digital expert from IMC_di, IMC’s Digital Innovation division.
“Digital wholesale buying and selling, and the tools needed to do that effectively, are new for many in our industry,” said Eric Dean, president of IMC_di. “By hearing from brands who are already embracing B2B e-commerce in our first webinar, sales agencies and manufacturers can better understand how digital tools can seamlessly fit into their sales techniques.”
During the webinar, Erin Glennon, CEO of holiday and gift brand Bethany Lowe Designs, and Cameron Feizy, senior vice president of rug brand Feizy, are joined by Brandon Ward, senior vice president of IMC_di, in a conversation moderated by Bill McLoughlin, editor-in-chief of Furniture Today. The panel will discuss how to ease common pain points such as selling online, cleansing data and managing inventory and outline a path to future success with practical and attainable tools and methods. They will discuss shared challenges and solutions aimed at keeping buyers engaged now and in the future.
Registration for the webinar on March 30 at 2 p.m. is available here.