Bed Bath & Beyond Unveils Bedding and Bath Brand, Nestwell

March 23, 2021  by Laurie Northington in Business Strategy, Industry   

Available only at Bed Bath & Beyond, Nestwell offers a range of essential sheets, pillows, blankets, duvets, mattress toppers, bath towels and bath accessories that make it easy to bring that comfy, cozy feeling to your everyday routine.

As part of the launch and informed by the company’s "The Way We Nest" study, Bed Bath & Beyond has also created the "Nestwell to Rest Well" guide. The guide begins with an online quiz to help you identify your nesting archetype and find products that best suit your sleeping style. It also includes design tips for styling your bed by interior designers at Decorist, as well as advice from renowned sleep wellness expert, Dr. Shelby Harris.

"Nestwell is a solutions-oriented brand that takes the guesswork out of everyday bedding and bath products," said Joe Hartsig, EVP and chief merchandising officer at Bed Bath & Beyond. "It provides smart solutions built to withstand the demands of day-to-day use and fit perfectly into the everyday home. Nestwell will include a broad range of bedding and bath products that bring that cozy feeling to our customers' routines and make beds easy to make and hard to leave. In the spirit of making it easy for our customers, our 'Nestwell to Rest Well Guide' is a useful tool to help consumers find their perfect sleep solutions."

Bed Bath & Beyond's study revealed 80% of Americans surveyed say their bed is their happy place and 76% view the bedroom as their sanctuary. 83% of Americans feel that changing their bedding style during the pandemic has made them feel happier in their personal environment and 80% reported feeling calmer. Of those who changed their bedding style during the pandemic, 76% surveyed say it helped them sleep better.