Nourison Launches New Designs at NY Home Fashions Market

March 23, 2021  by Laurie Northington in Business Strategy, Industry   

One of the core Peanuts launches is a playful, interactive racetrack rug (PNT11 CH020) that sparks creativity and imagination. Perfect for a playroom or bedroom, this rug allows kids to engage in a fun race theme with Snoopy and the gang.

Peanuts is also launching new coordinating pillows, accent rugs and doormats including space, welcome, spring/summer, harvest and Americana themes as well as holidays such as St. Patrick’s Day, Easter, Halloween and Christmas.

Nourison’s area rug launches include Allur, Elation and Whimsical. Allur includes contemporary florals, Persian-inspired medallions, and tribal patterns in bright jewel tones with boho appeal. Elation features classic patterns in color rich palettes with vintage style. Whimsicle has an eclectic mix of tribal inspired, geometric and classic floral motifs with a distressed finish.

Aloha, Nourison’s best-selling indoor/outdoor collection, introduces floral, diamond and coastal designs in colorful and neutral colors.

Existing digital print accent rug collections including Cuisine, Meadow, Caravan, and Cisco have all launched additional accent rug designs that are machine washable with a non-skid backing in 100% polyester.

Mina Victory Home Accents is spotlighting soft, cozy home accents including sherpa fleece throw blankets, faux rabbit fur and velvet flower-shaped throw pillows. Blush is a key color, along with ivory, blues and greys.

During this week’s market, Nourison is showcasing the new introductions with customers through digital presentations and virtual market appointments. The new Nourison showroom at Suite 1305, 230 Fifth Avenue will remain closed until conditions improve.