Daily News
From Home Furnishing Business
Malouf Adds Sales Operation Specialists to Increase Efficiency
March 19,
2021 by Laurie Northington in Business Strategy, Industry 
Furniture and bedding accessories provider Malouf has reorganized its internal sales and order fulfillment teams to include dedicated sales operations specialists for each district. The new team structure will increase efficiency and cohesion between the sales and logistics of each order.
Sydnee Musgrave will act as the sales operations manager, overseeing overall shipping effectiveness. “We’ll be able to see the big picture better than ever before with this new structure. My job will be ensuring we’re as streamlined as possible while capitalizing on the best opportunities, which keeps costs low for our retail partners,” Musgrave said.
Musgrave has worked with the sales managers of each district to add a district operations lead to their team. Jeff Struthers, Richard Buys and Danielle Manley will lead teams of either three or four sales operations specialists that will focus on regional shipping expertise and account management.
Director of North American Sales Eric Holmstead said, “This is great news for our retail partners. We’ve seen shipping become more challenging through the pandemic, but this restructure gives each district a regional logistics expert. Our sales op specialists are working each day to make certain our partners’ orders are handled as quickly and efficiently as possible.”
For years, Malouf has paired the expertise of its operations specialists with an internal team of software engineers to create inventory and warehouse management systems for accurate and on-time shipping. The system also gives the operations team the ability to get shipping quotes directly from our carriers. Malouf uses its Wholesale Resource Center (WRC) as the bridge between this order management system and retailers. Orders placed through the WRC are the most efficient and cost-effective, which allows Malouf to offer its most competitive pricing.