Classic Home Acquires Braxton Culler

March 16, 2021  by Laurie Northington in Business Strategy, Industry   

Classic Home is a Los Angeles based designer, importer and marketer of lifestyle furnishings, and the acquisition of Braxton Culler is its first entry into domestic U.S. manufacturing of upholstery.

“When we saw the products, and the quality and fashion involved, then met Mr. Culler, and saw the tremendous manufacturing capabilities, I knew this was a perfect match for Classic Home,” said Harpal Singh, founder and CEO of Classic Home. “Braxton runs a wonderful business based on ‘doing things the right way’ and providing a fashionable product with quality, value, and top-notch customer service.”

Mr. Culler, founder and CEO of Braxton Culler, noted that he was very pleased with this transaction, and he felt the long-term benefits for his management and employees were significant.

“Classic Home is a strong furniture player and needs what my company has in domestic upholstery,” said Culler. “We have been making quality furniture since 1975, and we are pleased to partner with Harpal and his team to continue building our brand as well as helping Classic grow in our category.” Culler will remain with the business as CEO for a transition period.

Both companies will continue to operate under their own brand, with Braxton Culler showing in its destination 28,000 sf showroom in downtown High Point on Elm Street. Classic Home will move into its new 35,000 sf Showplace showroom for the 2021 Premarket and the June High Point Market, as well as its traditional location in Building C in Las Vegas.

Stump & Company, a boutique investment bank to the furniture industry, was the exclusive advisor to Braxton Culler, Inc. and its selling shareholders.