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From Home Furnishing Business
Soft-Tex Introduces New Spring 2021 Product Collections
March 9,
2021 by Laurie Northington in Business Strategy, Industry 
Sleep product manufacturer Soft-Tex International, Inc. has unveiled its new Spring 2021 product collections, featuring the next generation of Reactex products, new accessories powered by Cool Coat, and new 2-sided memory foam pillow constructions.
The Serta Arctic Powered by Reactex collection of top bed products, in partnership with Serta Simmons Bedding, feature top-of-the-line cooling capabilities with enhanced cooling capacity from earlier versions of Reactex in excess of 40x cooler than products without Reactex. Available product lines will span all top of bed utility categories including memory foam and fiber pillows, mattress toppers, mattress pads, mattress protectors, sheets, and more.
Reactex Regulate is a brand new, patent-pending collection of products featuring 2-sided climate control with one side Reactex cooling and the other warming. Market product introductions include a reversible mattress protector and memory foam pillow with other top of bed introductions forthcoming.
Soft-Tex is also pleased to partner with Serta Simmons Bedding for the launch of a cool-to-the-touch collection of products under the iComfort by Serta brand. All products in this collection will feature Soft-Tex's Cool Coat technology which is a PCM-based, cool-to-the-touch technology. Available product lines in the iComfort by Serta collection will include memory foam and fiber pillows, mattress toppers, mattress pads, and mattress and pillow protectors.
The new Serta Arctic powered by Reactex and iComfort by Serta accessories have been developed to provide retail differentiation in both technology and price points, aligned with Serta Simmons Bedding's branding strategy.
Soft-Tex has long been known for its innovations in molded memory foam pillows, having been the first to achieve the CertiPUR-US certification for molded foam. Now, with the introduction of Duo Dough, Soft-Tex is excited to introduce a collection of 2-in-1 foam pillows featuring its proprietary SensorDō memory foam on one side and choice of wellness infusion on the other.
The company has available fiber and hybrid production capacity for pillows and mattress toppers launching a menu of well-priced programs with available stock for immediate delivery.