Furniture First, Esquire Advertising Team Up to Deliver Valuable Market Insights

March 8, 2021  by Laurie Northington in Business Strategy, Industry   

The partnership will provide insights for Furniture First’s 235 furniture and mattress retail members across the nation and share applicable steps for retailers to capitalize on real-time market trends. The partnership will include regular seminars, and up-to-date market analysis covering the groups’ 527 retail locations, as well as offer access to advanced tools proven to dramatically increase retailers’ return on advertising spend.

Furniture and mattress retailers interested in taking advantage of these exclusive opportunities and other group benefits are invited to learn more about the market-exclusive buying group by visiting: www.JoinFurnitureFirst.com. 

“We are excited about our partnership with Furniture First and look forward to sharing our proprietary digital advertising capabilities to drive new consumers to members' stores,” said Eric Grindley, founder and CEO of Esquire Advertising. “With many markets rebounding from last year’s pandemic, our partnership will give members both the knowledge and tools they need to successfully understand consumer behaviors and tap into the industry's growing consumer enthusiasm."

“Furniture First is pleased to welcome Esquire Advertising in working with our growing group of furniture and mattress retail dealers,” added Lark Shirley-Stevens, executive director of marketing and membership for Furniture First.

“We work hard to find effective, advanced marketing solutions for our members,” added Shirley-Stevens. “The ability to tie in-store sales to the campaigns implemented by Esquire Advertising made it easy to say ‘yes’ to this partnership. We believe that this partnership with Esquire Advertising will give our members a competitive edge in the changing digital landscape.”