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From Home Furnishing Business
Diamond Mattress Relaunches Royal Sleep Products
March 4,
2021 by Laurie Northington in Business Strategy, Industry 
Diamond Mattress has announced the relaunch of its Texas-based Royal Sleep Products it acquired in 2019 after making major investments in manufacturing, business systems and product strategy and development.
From its 60,000-square-foot facility in Fort Worth, Royal Sleep provides mattresses, futons, foundations and sleep accessories to retail and hospitality partners in the South, Central and West regions. Through implementation of upgraded equipment, lean manufacturing processes and restructured shipping, the 36-year-old company has expanded capacity and sales by more than 50 percent.
Retail partners with Diamond Mattress and Royal Sleep benefit from the expanded mattress assortment, niche pricing strategy, increased manufacturing capacity and greater sourcing and buying power that translate to the best overall value in the industry.
“The Royal Sleep brand spans six decades with a great reputation in Texas, and that will be only extended and elevated with expanded reach now as part of the Diamond Mattress family,” said Ed Barrera, Diamond CFO/COO.
Diamond Vice President Breanna Pennington said, “True to our Diamond I-CARE values, we have also focused on adding the right people to the team who are not only industry veterans but are passionate and dedicated to strong relationships with external and internal customers.”
Royal Sleep unveiled its all-new website with a fully supported retailer and marketing portals.