From Home Furnishing Business
Spring Air Teams with Mattress Firm to Launch Nature’s Rest Brand
Mattress manufacturer Spring Air International has announced it is partnering with Mattress Firm on a program that will test-market four models from its Nature’s Rest brand in Mattress Firm stores on the West Coast and East Coast. The test is expected to bring increased exposure to the natural bedding brand as the company seeks to extend its reach in key market areas.
“We’re very excited about this program, which further extends our partnership with Mattress Firm, one of our valued long-time partners,” said Nick Bates, president of Spring Air International. “As COVID-19 persists, and consumers remain concerned with their overall health and well-being, the collection’s natural elements provide a timely solution and that helps to fill a gap in Mattress Firm’s portfolio for consumers who are looking for a healthier night’s sleep with a line of mattresses with all-natural components.”
The four models in the program are Glacier, an 11-inch extra firm bed at $3,699 in queen; Denali, a 13-inch cushion firm mattress which retails for $4,299 in queen; Yellowstone, a 13-inch medium plush mattress retailing for $4,299 in queen; and Big Bend, a 15.5-inch ultra-plush Euro top model priced to retail at $4,799 in queen.
Spring Air launched the Mattress Firm Nature’s Rest test program last year, and will continue with the rollout throughout 2021.
Nature’s Rest, one of Spring Air’s legacy brands, is a collection of mattresses constructed with all-natural Talalay latex and linen, a natural, biodegradable resource. Each mattress is fully encased in four-way, stretch-knit linen-infused fabrics, which ensure a cool and comfortable night’s sleep. The cores consist of layers of Talalay latex covered by comfort quilt foam, designed to relax the muscles, relieve stress and provide consistently conforming comfort.
The collection has been certified as environmentally friendly by eco-Institut, an international organization that tests indoor products for emissions and pollutants.