Jane Chero Joins Steinreich as SVP and Leader of Home Furnishings Practice

March 2, 2021  by Laurie Northington in Business Strategy, Industry   

Chero, former vice president of production and director of marketing at Home Furnishings Business, will oversee the operations of the industry-leading public relations firm’s Home Furnishings team and work for its clients in all aspects of the industry, fully tapping into her decades of experience in developing effective programs in communications, marketing, advertising, media relations, brand development, community outreach and public relations.

While with Home Furnishings Business, she oversaw the day-to-day operations of the magazine, its custom publishing division and its digital media properties, including marketing and communications initiatives, digital and print production, and audience development efforts. She planned communication strategies that promoted the magazine’s products and services, and was responsible for the vision, strategy and implementation of digital marketing campaigns, and for collateral materials that promoted Home Furnishings Business’ overall business objectives.

Chero also served as content editor of Home Furnishings Business’ Designer Weekly e-newsletter, evaluated analytics, managed and tracked budgets, developed and executed the magazine’s marketing calendar, prepared proposals and served as the lead for client relations and business development. Prior to her work at Home Furnishings Business, Chero was vice president of production at NAPCO Media in Philadelphia, Pennsylvania.

“We are thrilled to welcome Jane to our senior leadership team/ With her deep experience and connections in the home furnishings industry, we know she will be an asset to our clients and a great partner in helping them grow their businesses,” said Stan Steinreich, president and CEO. 

“Steinreich Communications is the leading public relations firm in the home furnishings industry. For years I saw the effective work they did with their clients who are a who’s who of the industry. I am very excited to be a part of the team and work with our clients to help them promote their products and services,” Chero said.

Chero received her bachelor’s degree from Iona College, where she majored in communication arts with a concentration in journalism, advertising and marketing. She is an active member of WithIt, a women’s leadership development network in the home and furnishings industries. She serves as a trustee of the Evesham Celebrations Foundation and was previously a judge of the Gold Ink Awards from Printing Impressions Magazine.

She resides with her family in Marlton, New Jersey,