Sealy Launches New Product Lineup and Posturepedic Collection

March 2, 2021  by Laurie Northington in Business Strategy, Industry   

The new mattresses feature technologies that provide enhanced support and durability -- including ultra-responsive coils and memory foams -- and innovations such as breathable, cool-to-the-touch covers to help keep consumers cool throughout the night. 

Available in a simplified portfolio that now includes Sealy Essentials, Posturepedic and Posturepedic Plus product lines; a range of Innerspring, Foam and Hybrid options; and choices that range from $199 to $1999 for a Queen mattress, the new lineup makes it easier for consumers to find the perfect Sealy mattress for their needs, regardless of their shape, size, sleep style or budget.

Sealy's pioneering work with orthopedic specialists led to the introduction of its Posturepedic mattress—which was designed to deliver exceptional support—nearly 70 years ago. The all-new Sealy Posturepedic mattress collection builds on this legacy and is expertly-engineered to deliver enhanced support and comfort, and features all of the quality and durability consumers have come to expect from Sealy, plus:

• Motion-absorbing responsive coils that deliver enhanced support and stability, for the entire body 
• All-new, breathable covers and cooling features to help keep cool throughout the night 
• The company’s proprietary Surface-Guard Technology, an EPA-registered antimicrobial, antibacterial and antiallergen treatment that kills bacteria on the mattress surface and protects it from common allergens.

Every mattress is made with built-to-last materials and undergoes testing that exceeds the industry's highest standards—including proprietary robotic tests that simulate years of rolling, sitting and jumping on the beds and shipment testing that simulates a 500-mile ride—to ensure that it delivers quality down to the smallest details.  

"For 140 years, Sealy mattresses have helped millions of people get a great night's sleep," said Scott Thompson, chairman and CEO, Tempur Sealy. "We are proud to build on Sealy's history of delivering unrivaled support, comfort and quality with our latest innovations, a new generation of Sealy Posturepedic mattresses, and a streamlined Sealy portfolio that is designed to make the shopping experience easier for consumers and the retailers helping them."