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From Home Furnishing Business
Luxury Design Firm Releases Study, ‘The United States of Interior Design’
February 24,
2021 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
Chicago-based Rae Duncan Interior Design (RDID) has a released a report, analyzing where in the U.S. there is the most interest in researching interior design styles. The report also determines which design style is most popular over the past year in all 50 states and the 25 largest cities in the U.S. by calculating Google search volume per capita.
Key findings include:
- Search terms related to interior design have increased by 148% in the past year.
- These interior design styles have seen the largest increase in search volume: 1. Farmhouse (+41%) 2. Modern farmhouse (+32%) 3. Hollywood regency (+18%) 4. Bohemian (+17%) 5. Modern country (+15%).
- Global design styles were the most searched for style in 15 states making it the most popular design style nationwide.
- Farmhouse interior design was the most searched for style in 12 states making it the 2nd most popular style nationwide.
- In most regions including the West, Midwest and Northeast. a globally-inspired interior design style was the most popular. The Southwest is split between the southwestern and farmhouse styles, while the Southeast is dominated by farmhouse trends.
For the full report, click here.