King Koil Partners with Mancini’s to Expand Smartlife Mattress West Coast Presence

February 24, 2021  by Laurie Northington in Business Strategy, Industry   

The Smartlife placement at Mancini’s includes the Lily Luxury Firm model with wired or wireless remote options. Designed to adjust to body shape, weight, sleep position and consumer preferences, the mattresses use a scientific algorithm that powers smart cells to adjust the beds automatically to fit each consumer’s unique needs.

The collection incorporates 80 individual smart cells and eight independently controlled zones from head to toe, with multiple settings of firmness to allow users to accommodate their personal sleeping needs.

As part of the point-of-sale program for the line, the placement will include an innovative in-store presentation with a high-definition screen mounted above the bed to help consumers understand the technology built into the sleep system during rest tests. The video explains the technology in a user-friendly manner to describe how the mattress helps deliver supportive sleep.

“Mancini’s is one of the top mattress retailers in California, and this placement expands our reach in what has become an increasingly important market for our company. We are looking forward to a long-standing partnership and continued growth,” said David Binke, chief executive officer of King Koil.

“We are excited to introduce the well-respected King Koil brand to our customers,” said Marc Fey, CEO of Mancini’s Sleepworld. “The Smartlife line fills a niche in our assortment, offering innovative sleep technology at a true value. The in-store displays will also add another element to our broad mattress education repertoire, supporting our goal of helping consumers find the perfect sleep solution for their lifestyles.”