Eclipse Teams with Iconix Brand to Launch Fieldcrest Collection

February 24, 2021  by Laurie Northington in Business Strategy, Industry   

“Fieldcrest is one of the most recognizable names in home textiles in the nation, having a special place in the hearts and minds of consumers homes for more than 125 years. With a remarkable 85 percent brand recognition standing, we think this will be a blockbuster product for our portfolio,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “This is a huge opportunity for our Eclipse International group, and we are honored to have been selected by Iconix as best-in-class to market and manufacture the Fieldcrest branded mattress program because of our network of 22 manufacturing facilities across the United States.”

Eclipse International will market the collection together with Iconix to a chosen group of big-box, brick-and-mortar retailers such as select department stores and mass merchants who are already invested in and have had success in marketing current Fieldcrest-branded products such as sheets, comforters, pillows, mattress pads. In addition to the new mattress line, Fieldcrest is also expanding their product offerings to now include carpeting, flooring, and other home furnishings. Retail pricing for the new mattress line will be in the middle to upper ranges, from $1,199 to $2,499 for queen sizes.

The Fieldcrest label has been on the market since 1893, when Fieldcrest Mills was founded in Spray, North Carolina. Throughout the 20^th century, Fieldcrest grew to become one of the largest producers of bedroom textiles, bath towels and small home goods in the U.S. Iconix acquired the brand in 2007, and since then, the company has maintained Fieldcrest’s position as a quality name brand of textile products.