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From Home Furnishing Business
Mlily Expands Adjustable Bed Base Collection, Now Offers High-End Models
February 12,
2021 by Laurie Northington in Business Strategy, Industry 
As adjustable bed base sales continue to increase, mattress manufacturer Mlily USA is doubling its offering with the addition of two feature-laden, luxury models to its product lineup. The new bases provide retailers with a high-end product that avoids the promotional “battlefield” at the lower end of the adjustable base category.
Priced to retail at $2,099 and $2,899 in queen, the new bases offer a variety of features including USB charging ports, underbed LED lighting, wireless remotes, lumbar adjustment and massage.
“The industry has seen significant growth over the last few years in the adjustable bed base category, and we see additional opportunity in the premium space. The category is filled with low-end products, and our new models offer retailers the ability to differentiate themselves with better goods. While our existing power bases sell well in the heart of the category, consumers looking for more creature comforts and features are ready to make an investment,” said Stephen Chen, president of Mlily USA. “The new models offer the latest technology and enhanced features and are suited to work with our better-end products.”
At the upper end and priced to retail at $2,899, the 600 Series, a zero-clearance, wall-hugger design, features independent head and foot adjustment, USB charging ports, underbed LED lighting, wireless remote with a flashlight, multi-base synchronization and adjustable-height legs. It also offers head tilt and lumbar adjustment and three massage modes with different levels of intensity.
The 500 Series will retail at $2,099 and provides independent head and foot adjustment top, charging ports and underbed LED lighting, along with a wireless remote that has a convenient flashlight. This base also comes with multi-base synching, which allows for split sizes to be synched, and adjustable height legs.
In addition to the stand-alone adjustable bases, the company is also adding a complete adjustable bed system to its portfolio. Designed with a fully upholstered bed frame and tufted headboard, the NH200SA Series provides independent head and foot adjustments, a wireless remote with flashlight and adjustable height legs. It is available in queen, king and California king.
Each of the new bases incorporates five panels strategically placed to prevent mattresses from bunching and gaping when the base is being used with its head and foot elevated. They are currently manufactured in Thailand and warehoused in the United States.