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From Home Furnishing Business

Ameriwood Home Unveils New Wall Bed Line

Ameriwood Home, a division of Dorel Industries Inc. (TSX: DII.B; DII.A), has announced the introduction of its new line of Wall Beds under the Signature Sleep brand.

To cover all facets of the sleep comfort market, Ameriwood Home, along with its sister companies, have offered a wide variety of products and will now round out the assortment with Wall Beds. The beds will be available to purchase in bundles with a Signature Sleep mattress or sold individually. 

"This is a category Ameriwood Home has been researching for a while, and now more than ever seems like the perfect time to provide consumers with flexible furniture," said Ray Toal, vice president of eCommerce Sales & Marketing. "With UPWARDS' recent marketplace survey stating that by 2025 36.2 million Americans will be working remotely, we knew that the way our consumers were living, learning, and working was forever going to change. The need for multipurpose rooms will become a stronger demand as we adapt to these changes.

“Wall Beds allow for a room to be an office, meditation zone, or workout space by day and a bedroom by night," explained Toal. "The new Wall Bed line also shows its worth for the micro-living trend that began pre-pandemic and is still going strong. The idea of gaining back space in a small area is vital for anyone with a loft or studio apartment. You get to enjoy the luxury of a queen-sized bed and stay true to micro-living with a small footprint by recouping that space when folding up your sleeping quarters."

The new Wall Bed assortment will start with a queen-sized bed in three top-selling colors. The built-in gas piston system makes deployment and storage of these beds effortless. The Wall Beds are constructed with a sturdy metal mattress frame, wood mattress supports, and laminated manufactured wood cabinetry to make for a durable and attractive product to live among any room in your home.

A full line of wall beds is in development with daybed options, cabinets, nightstands and lighting. The first roll-out of queen Wall Beds will be available on a few selected eCommerce retailers as early as April 2021.

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