From Home Furnishing Business
IMC’s February Webinar Addresses How to Design a Happy Home
2021 by Jane Chero in Business Strategy, Designer Weekly, Industry
International Market Center (IMC) has enlisted designer, podcaster and author Rebecca West to present “How to Design a Happy Home,” as part of its Market Insights program. The hour-long webinar will address how designers can help their clients achieve the happy home they crave.
“Connecting designers with the right products to meet their clients’ needs is the primary goal of IMC’s markets and Open Year Round design centers and our Market Insights programming provides education to support that objective,” said Dorothy Belshaw, IMC’s chief marketing and customer officer. “We look forward to seeing designers use these lessons while sourcing and shopping with IMC in Atlanta, Las Vegas and High Point.”
During the webinar, West will provide insight into design psychology fundamentals and alignment of designs, product selections and marketing. Participants will discover the eight categories of well-being that meet emotional and psychographic needs and related products and collection ideas. The goal of the session is to spark new design and marketing ideas for designers, retailers and manufacturers, helping clients feel truly happy at home.
Rebecca West is the founder of Seattle-based design firms Rebecca West Interiors and Seriously. Happy. Homes., podcaster for Creating Your Happy Place and author of Happy Starts at Home. With a double degree from the University of Washington (Geology and Community & Environmental Planning), and Peace Corps experience in Nicaragua, West never planned to be an interior designer. Following a life-changing divorce, she realized the transformative power of design and started a design company determined to help other people feel happy in their homes. Her mission is to empower others to get happier, healthier and more successful just by taking back control of home design. She offers simple solutions that leave the audience feeling inspired and empowered to make tangible changes in their lives, relationships and careers, all by building a space where they can thrive.
The session – which offers one CEU credit – is on Wednesday, Feb. 17 at 10 a.m. PST/1 p.m. EST. All pre-registered attendees will be entered to win a copy of West’s book, Happy Starts at Home. Registration is available here.