Daily News
From Home Furnishing Business
Magniflex Launches Gino Collection at Select Retailers
February 10,
2021 by Laurie Northington in Business Strategy, Industry 
Italian bedding manufacturer Magniflex is launching its recently introduced mattress brand GiNO at retailers in Seattle, Dallas, Austin and Miami, in an effort to broaden the new brand’s availability to consumers who prefer to shop in brick-and-mortar stores, then buy a mattress either online or in the store.
In the initial launch, the GiNO mattress will be on sale at two Seattle stores, Seattle Mattress Company and The Sleep Store; Austin Natural Mattress in Austin, Texas; two Dallas stores, Dallas Natural Mattress and Bova Contemporary Furniture; and SEB Mattress in Miami. Magniflex has already begun shipping the mattresses to these retailers.
“We at Magniflex see the GiNO brand as an important part of our business growth going forward,” said Billy Curtright, national sales manager for Magniflex. “Early reaction to the brand has been extremely positive, and this retail launch will bring even more awareness to the brand and help us elevate the mattress’ positioning as products that improve consumers’ quality of sleep.”
Magniflex introduced the GiNO mattress at last summer’s Las Vegas Market as a brand specifically targeted toward price-conscious millennial consumers. It is a one-model, vacuum-packed boxed bed with a 10-inch profile and medium comfort level. The mattress is constructed with the company’s signature memory foam and waterlattex, with a performance fabric cover with silver fiber that provides cooling and restorative qualities. It is manufactured to conform to Oeko-Tex Standard 100, which means it has been tested, certified and contains no harmful substances.
Recently, Magniflex expanded the GiNO brand to include a coordinating pillow, with a cover also consisting of a performance fabric with silver fibers. The pillow cover features a three-dimensional fabric that delivers extreme breathability. Like the mattress, the pillow is manufactured to conform to Oeko-Tex Standard 100, which shows that the product has been tested, certified and contains no harmful substances.