Daily News
From Home Furnishing Business
Vivian Weng Joins Classic Brands as New Chief Commercial Officer
February 9,
2021 by Laurie Northington in Business Strategy, Industry 
Specialty bedding producer Classic Brands has named Vivian Weng as its new chief commercial officer. Weng will serve as a key member of Classic’s executive leadership team and provide her strategic vision for topline growth and profitability.
“After a long and deliberate search, Vivian stood out to us as a dynamic leader, a creative and analytical problem-solver, and someone who will no doubt be a tremendous asset to the Classic Brands team,” said Scott Burger, CEO. “Vivian has a proven track record of driving profitable growth, using digital marketing to transform the customer experience, and building and developing winning teams. Together, I look forward to establishing a strong commercial roadmap for Classic that matches our phenomenal growth trajectory.”
“Classic Brands is a fast-emerging powerhouse in the sleep products industry whose workforce is passionate, enthusiastic, and determined to produce the finest products on the market today,” said Weng. “I’m thrilled to be joining Classic at such an exciting time, and I look forward to working with Scott and the team to continue to grow and evolve the business in a rapidly changing market.”
Weng brings more than 15 years of unparalleled experience in the consumer goods and retail space, spanning the U.S., Europe, and Asia. During this time, she has developed and led proven ecommerce and brand strategy campaigns for global companies, including Anastasia Beverly Hills, L'Oréal, and McKinsey & Company. She holds a B.S.E in Electrical Engineering and a Certificate in Finance from Princeton, as well as an MBA from Harvard Business School.