Classy Art Teams with Million Meal Movement to Fight Hunger

February 8, 2021  by Laurie Northington in Business Strategy, Industry   

Gabriel Cohen, CEO and president of Classy Art, said he was inspired around the holidays last year to come up with a way for his company to give back and make a tangible difference in 2021 and beyond.

Knowing that food poverty is an ongoing concern, exacerbated as the global health crisis continues into the new year, Cohen went on the hunt for an organization that aligned with Classy Art’s grassroots values and where their donation dollars could be maximized. He found a perfect match in the Million Meal Movement, a group that focuses on fighting hunger while encouraging volunteerism and activism. As a result of the partnership, Classy Art has committed to providing one meal to a hungry American child for every single unit sold. Wishing he started this last year, Cohen says they would have provided over 77,000 meals, but with his aggressive growth goals he intends to supply over 100,000 meals in 2021 alone and many more in the years to come.

“With Million Meal, our donation can be far more important than just another number on a page,” Cohen said, “And it’s a small, independent movement. We liked that they were young like us, we liked their vibe, what they stood for, and definitely the impact they are making.”

The Million Meal Movement was founded in 2007 and is based on two principles feeding the hungry and providing opportunities for volunteers to be directly involved in the process. They hold community packing events, where people of all ages can come together to help nourish their neighbors. Since the group’s inception, the Million Meal Movement has donated nearly 31.5 million meals to fellow Americans by stocking food pantries and banks around the state with pre-packaged boxes of nutrient-rich staples. Classy Art is working with the movement to see that their donations go towards assisting children, and Cohen is excited to see their contributions in action.

“Million Meal is keeping us very involved in the process,” said Cohen. “They asked us how we wanted the funds allocated, and we indicated that we want to make sure we’re helping children. With our donations, they’re going to take the materials to a school where students will volunteer to package the meals that will be going directly to that same school and neighboring schools in need of help.”

The overwhelming statistics about hunger and food poverty nationwide mean that Million Meal’s mission and Classy Art’s support are timelier than ever. It’s estimated that one in every five children in America suffers from food insecurity, and that number has been steadily on the rise.

Members of the Classy Art team were recently able to join a live Million Meals packing event, and Cohen said the experience was unique. He explained that the events function as a cooperative project to package large quantities of food efficiently.

“Volunteers work together to package a Macaroni & Cheese Dinner or Rice Soy Casserole, for example,” Cohen said, “These nutritious, shelf-stable meals are easy for recipients to prepare, require no extra ingredients aside from water, and feed four individuals. They are fortified, too, so that kids get the nutrition they need. The macaroni and cheese, for example, has added Vitamin D and calcium.”

Cohen hopes that Classy Art’s involvement with the Million Meals Movement will inspire other businesses to find new connections and take a stand against hunger and other societal issues.

“We aim to feed as many children as we can, but that’s not the only mission,” Cohen said, “We have a core focus at Classy Art (aka mission statement), and that’s to ‘aspire, inspire, and create life-long relationships.’ Our main mission is to inspire other organizations to use their power to help those in need. I fear that our culture is too focused on earning profits, but we should have a shared sense of responsibility for the greater good of our community.”

Cohen and the Classy Art team stand firmly behind their own mission and the mission of the Million Meals Movement to conquer hunger through the power of community. And while Cohen is proud of his business’s success, he knows there is always something more to being an industry leader than profits and the bottom line.

“Money’s great,” he said, “But it’s not a reason to live your life. I feel that this partnership not only gave meaning and purpose to me as an individual, but it has inspired our entire staff from upper management all the way to our warehouse personnel.”