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From Home Furnishing Business
Intellibed Teams with Furnitureland South and Mathis Brothers to Expand Retail Footprint
February 4,
2021 by Laurie Northington in Business Strategy, Industry
Sleep product category leader Intellibed has announced new partnerships with Furnitureland South and Mathis Brothers, expanding its retail footprint.
“It’s an exciting time for Intellibed—we are expanding our retail footprint faster now than at any point in our company’s history,” said Colin House, CEO of Intellibed. “Both retailers and consumers want differentiated sleep technology that provides real holistic benefits. With an overall 4.6 star average customer rating and throngs of user testimonials, Intellibed has amassed legions of fans meaning increased customer satisfaction levels and reduced returns—a win-win for retailers and consumers alike.”
Furnitureland South recently reimagined their Sleepland Gallery, an innovative in-store experience featuring over 100 mattresses from the industry’s top manufacturers. Intellibed’s Gel Matrix mattresses and Sleep Genius Smart became the focal point of the retail floor, standing out as one of the most tech-driven mattress displays on the market coupled with incredible lighting, colors, and imagery.
“While revamping our entire Sleepland gallery, we knew we needed a technology story, as well as a high-end mattress program that drives value,” said Becky Greene, executive director of merchandising, Furnitureland South. “We found both with Intellibed.”
“We are thrilled to be introducing Intellibed with their Gel Matrix to our bedding lineup,” said Kerry Tramel, president of Mathis Brothers’ Lady Americana manufacturing arm. “Their unique value proposition of being ‘firm and soft at the same time’ as well as their innovative Gel Matrix support layer, complements and rounds out our entire bedding department and ensures our customers have the best choices available.”