Daily News
From Home Furnishing Business
Atlanta Market Generates Buzz for Spring Launch of JuniperMarket
February 3,
2021 by Laurie Northington in Business Strategy, Industry 
Juniper, a full suite of B2B digital sales and marketing solutions, has announced more than 7,500 buyer registrations at the recent Atlanta Market, generating major excitement for the spring 2021 launch of JuniperMarket, a new B2B e-commerce marketplace for the gift, home and apparel industries powered by International Market Centers (IMC).
“Response from buyers has been extremely positive and just three weeks of buyer outreach yielded 7,500 JuniperMarket registrations,” said Eric Dean, president of IMC_di, IMC’s digital innovations division. “It’s proof of the robust universe of the IMC audience and reflects the strong level of trust within the customer base already connected to IMC’s physical markets.”
In Atlanta, JuniperMarket generated buzz and built awareness through its “Preview Pods,” which included graphics, signage and live demonstrations for retailers and designers. The JuniperMarket registration process was made easy for buyers, who were able to scan their Atlanta Market badges to sign-up onsite or opt-in during registration.
Additional excitement came through daily iPad giveaways. The four iPad winners included: Amanda Archambault of Archambault Interiors in Madison, GA; Gaynelle Khan of A Place Called Home in Marietta, GA; Genesika Carter of McCalin Home Décor in Atlanta; and Hannah Caillier of Dear Hannah in Dallas. "The January Atlanta Market was amazing, and I felt very safe with all of the guidelines that were in place,” Khan said. “I’m very excited about Juniper this spring. I can't wait to order from my new iPad!"
JuniperMarket will host another Preview Pod activation, with live demos and iPad giveaways, at IMC’s Spring Market in Atlanta, March 3 – March 5 (preview days March 1-2), and Las Vegas Market, April 11 – April 15.
When it launches in spring 2021, JuniperMarket will bridge IMC’s physical and digital markets, enabling buyers and sellers to connect anytime and everywhere. Sellers can generate leads, manage customers and sell year-round, and buyers can shop favorite brands, search and discover new brands and create projects and brand-specific shopping carts.
Juniper’s full suite of supplier-facing digital solutions also was well received in Atlanta with 65 scheduled meetings, 250+ in person conversations and more than 20 new opportunities identified during market alone. The suite includes JuniperWeb (B2B ecommerce websites), JuniperSales (software enablement tools for sales management), JuniperData (product information management) and JuniperCRM (customer management). The complete Juniper ecosystem facilitates buying and selling across all business channels and at every touch point. For more information, visit JuniperCommerce.com.