Daily News
From Home Furnishing Business
Mlily Launches New Social Media Contest to Attract Younger Generation
February 2,
2021 by Laurie Northington in Business Strategy, Industry 
Leading bedding manufacturer Mlily USA has launched its “Show Us Your Mug” social media contest to further connect with a younger generation of consumers and highlight its products. The contest, which runs through March 8th, is in partnership with Melitta Coffee and will showcase the new Mlily Dream collection.
Retailers, designers and consumers are invited to enter the contest. To enter, contestants must follow Mlily’s Facebook and Instagram pages, and share a photo of themselves enjoying their morning coffee after a great night’s sleep. The contestant who submits the best photo will receive a Mlily mattress of his or her choice, a year’s supply of Melitta Coffee and a pour-over mug. In addition, 10 runners-up will win an Mlily Harmony Cool pillow and a coffee lovers sample pack from Melitta.
A panel of Mlily and Melitta executives will serve as judges to select the winners based on the images that show the most creative way followers enjoy their morning coffee. The winners will be contacted via social media.
“What is the culmination of a good night’s sleep, if not a great cup of coffee,” said Stephen Chen, president and CEO of Mlily USA. “Both of our brands share a global sponsorship with Manchester United and we thought this would be a great way to start the new year by engaging with current and future stakeholders via social media.”
Images that are collected throughout the contest will be shared on Mlily and Melitta’s social media platforms as part of the “Show Us Your Mug” campaign. More details on how to enter will be running throughout the months of January and February on the Mlily Facebook and Instagram pages.