Ballard Designs Launches 2021 Lookbook

February 1, 2021  by Laurie Northington in Business Strategy, Designer Weekly, Industry   

Hottest trends in living room furniture and décor are highlighted in the online catalog. Customers can choose the most popular pieces in greens, blue, blacks, and harmony colors to create a fresh look in favorite home spaces. Beautifully designed rooms are photographed to offer inspiration for every taste and space, from classic to contemporary. 

"Color is always a great place to start when decorating a home," says Karen Mooney, senior vice-president of brand. "Let your palette inspire the mood and energy you want to feel. That's how we've designed the pages in our catalog for over 35 years. Now, we're using the same technique to design our new online Lookbook, so you can easily bring our best ideas into your own home."

Each Lookbook room is shoppable onscreen. The book includes decorating ideas for every home space, from the entry and living room to the bedroom, kitchen, laundry, and home office. It's clickable online catalog shopping, made to feel like browsing a high-end designer showroom.