High Point Market Authority Adds New Website

January 27, 2021  by Jane Chero in Business Strategy, Designer Weekly, High Point, Industry, Market   

The existing trade show website, www.highpointmarket.org, remains intact and will continue to serve as a robust reference point for Market buyers and attendees, featuring registration information, exhibitor links, product guides, program updates, event calendars, industry articles, and other resources. 

While the Market Authority is inextricably linked to High Point Market, the new website presents an opportunity to serve as a platform for outlining the role and impacts of the Market Authority, further defining its identity, and sharing information and details with individuals and entities outside of the home furnishings industry. 

Additionally, the new website enables the Market Authority to promote a deeper understanding of the organization’s contributions to positive economic impact on the local community and the state of North Carolina. 

“This new website brings to the forefront a more comprehensive understanding of High Point Market’s reach and the governing body that guides it. It allows us to more fully tell the story about who the Market Authority is, and what it does,” says Tom Conley, president and CEO of the High Point Market Authority. 

A new logo specific to the Market Authority debuts with the website launch and will be used in addition to the existing High Point Market logo. The Market Authority logo, including a tagline reference to its sponsorship of Market, will be integrated into programs developed and executed by Market Authority staff, such as Style Spotters and Keynote Series, communications with government entities and community partners, sponsored elements, staff communications, and other marketing vehicles as needed.  

The High Point Market Authority was established in 2001 to coalesce the High Point Market structure, which had previously operated in a fragmented manner for several decades. Founded to serve as an ally to all parties involved with the trade show, the Market Authority has successfully unified operational logistics, including registration, transportation, and travel planning, and implements cohesive, strategic marketing, branding, and communications for High Point Market overall.