Daily News
From Home Furnishing Business
Jaipur Living Highlights Artistic Inspiration with New Product Launch
January 27,
2021 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Jaipur Living, a global rug and textiles company, will celebrate artistic inspiration in February. With a new product launch that underlines the beauty of subtle detail and fine craftsmanship the focus is on luxurious artisan-made handknots, earthy woven naturals, indoor-worthy performance collections, and super textural accessories.
“Our February launch features texture and lots of it,” says Jaipur Living Director of Product Development Steve Sorrow. “You can see it in braided weave techniques, single-line Soumak or directional knotting, and how natural fibers of different thicknesses make our flatweaves anything but flat.”
Almost 60 rugs will make their debut across 11 new and seven existing collections. More than 30 pouf and pillow options take a bow in eight new and three existing collections that will be shoppable on Jaipur Living’s website in February.
Highlights of the collection include: Reconnext by Jenny Jones, which includes two new rugs inspired by the Australia-based designer’s travels; the handwoven Juliette collection featuring layers and textures through hand-printed patterns; head-turning hues and playful shapes in the tufted Iconic collection; and the popular Rebecca line of eco-friendly performance rugs in four new colorways.
HAND-KNOTTED
RJJ10 Reconnext by Jenny Jones Izmir
Two new additions to the Reconnext by Jenny Jones collections are inspired by the Australia-based designer’s personal memories. The ancient, crumbling city of Ephesus is recalled in these abstract designs where Jones and her family loved to visit during their time living in Turkey.
HANDWOVEN
New! JUT03 Juliette Vanja
The hand-woven Juliette collection is part of the Blanc de Blanc trend, featuring layers of neutral tones and a subtle texture created by hand-printed patterns. Vanja’s tan and natural colorway fosters a vintage look and transitional style.
HAND-TUFTED
New! ICO01 Iconic Saba
The hand-tufted Iconic collection stands out with playful, modern geometric shapes crafted from New Zealand wool and viscose. The Saba rug stands out in yellow and blue and features a lustrous finish and soft hand.
FLAT-WEAVE
New! TOV04 Torvi Greycliff
The new, flatweave Torvi collection offers a West Coast, casual look. Natural wool yarns in varying thicknesses add volume and texture, while geometric patterns and neutral colors create an easy, modern vibe.
NATURALS
New! FNT03 Fontaine Galway
The new Fontaine collection is a fresh take on natural rugs inspired by traditional Scandinavian motifs. Crafted of wool, jute and cotton, the gray and white Galway design is at home in transitional decor.
PERFORMANCE
RBC11 Rebecca Limon
The eco-friendly, performance Rebecca line gets four new colors this month, all featuring intentionally-distressed solid designs ideal for high-traffic spaces indoors and out
PILLOWS
New! PRB06 Parable Palmyra
Hand-woven textures crafted of 100% cotton create tribal patterns and global style in the new six-piece Parable pillow collection. The Palmyra design pops in soothing blue and white.
POUFS
New! BUF02 Bluffs Sauton
The new Bluffs collection combines the flexibility of a pouf with the look of a rustic woven basket. Sauton’s organic look is at home in a variety of spaces.