John Lowrance Joins Shifman as Northwest Territory Manager

January 26, 2021  by Laurie Northington in Business Strategy, Industry   

In the new role, Lowrance will develop and grow retail partnerships to expand the awareness and reach of Shifman’s brand of handcrafted luxury mattresses. His extensive professional network in the Pacific Northwest region complements the company’s goal to create a national footprint, said company officials. Lowrance will report to Lisa Frey, national sales director.

“John’s depth of experience and valued industry relationships in the Northwest will contribute tremendously to the success of our national strategy to bring our luxury brand to the upscale customer seeking the finest handmade mattresses,” said Bill Hammer, president.

Lowrance brings to Shifman a record of sales excellence and leadership that spans nearly 20 years. Most recently, he served Serta Simmons Bedding as senior territory manager in the Portland, Ore. area, where he excelled in growing regional and independent accounts. Prior to that, he was an independent sales representative for recognized furniture and bedding brands such as Ashley Furniture, Pure Talalay Bliss and Glideaway. Lowrance began his career at Sealy and Rev Sleep.