Daily News
From Home Furnishing Business
Pottery Barn Teen and Wrangler Launch Home Collection
January 26,
2021 by Laurie Northington in Business Strategy, Designer Weekly, Industry 
Pottery Barn Teen, a member of the Williams-Sonoma, Inc. portfolio of brands, and Wrangler have partnered to launch the new Wrangler x Pottery Barn Teen Collection, marking Wrangler’s reentry into the home design space. Drawing inspiration from the brand’s western heritage, the collaboration includes textiles, furniture and decorative accessories.
“The collaboration between Wrangler and Pottery Barn Teen is the perfect match to bring new and existing Wrangler fans an on-trend collection that will allow them to fill their space with a little cowboy spirit,” said Jenni Broyles, vice president, general manager North America, Wrangler. “We continuously look for new opportunities to engage with consumers while staying true to our western roots, and this collaboration is an authentic way for us to bring the freedom and spirit of the West, which is the heart and soul of our brand, into the homes of consumers around the country.”
The full list of Wrangler x Pottery Barn Teen products includes sheet sets, patterned duvets, a denim quilt, pillowcases, a denim rug, horse mural tapestries, a denim hamper, a denim catchall, a denim bean bag and a denim sectional. The collection also infuses sustainable elements throughout the designs, including the use of recycled denim and water bottles, which aligns with Wrangler and Pottery Barn Teen’s continued commitment to sustainability.
“As an iconic denim brand, Wrangler’s rich heritage inspired us to partner on a home collection that celebrates the Western spirit in a contemporary and authentic way,” said Todd Wandell, senior vice president of merchandising, Pottery Barn Teen. “Rooted in our shared values of quality and style, this collection expands our aesthetic offering, bringing new adventure and inspiration to the home space.”