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From Home Furnishing Business
Serta Partners with WW, Kicks off Promotion at Sam’s Club
January 21,
2021 by Laurie Northington in Business Strategy, Industry 
Bedding brand Serta has announced it is partnering with WW International, Inc., a global wellness company powered by the world's leading commercial weight management program.
In the U.S., 1 in 3 adults don't get enough sleep, and as sleep is foundational to wellness, the two brands are coming together to provide a unique wellness offering to help support mental, physical and sleep health. The collaboration kicks off with an exclusive deal at Sam's Club.
Now through March 31, Sam's Club members who purchase a Serta mattress at $399 or above will receive a three-month WW Digital free trial (valued at more than $60). Members can choose from a variety of beds at Sam's Club and on SamsClub.com to unlock the deal including, but not limited to:
- Serta Perfect Sleeper Ashbrook – $439 (Queen size)
- Serta Perfect Sleeper Glenmoor – $539 (Queen size)
- Serta SleepToGo 12-Inch Memory Foam Mattress in a Box – $499 (Queen size) and $599 (King size)
Beginning mid-March, the Serta and WW partnership will become available at other participating mattress retailers nationwide, not including Sam's Club. At that time, shoppers who purchase any Serta Perfect Sleeper mattress from a participating mattress retailer for $699 or more will receive a six-month WW Digital free trial (valued at more than $100).
"Well-being is especially top of mind for many as we start this New Year. Since the pandemic began, more than half of American adults say they have been doing everything they can to promote health and wellness7," said John Newsome, senior brand manager at Serta. "We're thrilled to partner with WW, known for helping consumers meet their overall weight loss and wellness goals. Sleep is a key component to being your best self, and a comfortable mattress makes all the difference."
"As one of our core, science-backed pillars, we know healthy sleep is essential as it relates to your holistic health and well-being, in addition to food, activity and mindset," said Sean Bunner, SVP Partnerships and M&A at WW. "As a leader in wellness, we're applying our behavior change expertise to the area of sleep, which is why it was only natural for us to join forces with Serta to provide consumers with products that help them feel rested while helping them adopt sustainable habits to support overall health."