King Koil Offers Private Open Houses at New Arizona Factory

January 20, 2021  by Laurie Northington in Business Strategy, Industry   

The open houses will give retailers the opportunity to preview new products and tour the new facility, which opened in 2018. The company is taking all necessary steps to abide with health and safety priorities.

“Many of our retail partners must have their new product decisions made in time for Memorial Day, and waiting for a Las Vegas Market that may or may not occur in April will be too late for their planning. Even if there is a Market, some retailers may not even come because they are uncomfortable in a setting with large numbers of people,” said David Binke, chief executive officer of King Koil.

“Our team came up with a creative and safe way to serve our customers and allow them to complete their planning in a timely fashion. These open houses enable us to curate individual retailer tours of the plant and presentations of product in our showroom that addresses their specific needs. We are getting a great response after only a few days of invitations going out,” added Binke.

The company said that holding the event over a two-week period allows it to host smaller, private tours to better address safety protocols and allow for social distancing. Binke said King Koil will structure these visits to minimize the chance of exposure to COVID-19, arranging private appointments, spacing out the retailer tours, putting up retailers in multiple hotels in the area and following all social distancing and face-covering requirements.

Among the new products King Koil will display during the open house will be the revamp of its Intimate program, which will encompass two new covers and upgraded specifications, including the addition of more natural materials. Also, the company will present the relaunch of its Xtended Life mattress collection. Aimed at reinforcing the relationship between rest, renewal and luxury, the revamp adds a fresh new look to the three-bed program. New specifications and designs will also be added to iMotion by King Koil, a collection of adjustable bed bases, which provides retailers with a premium option for the adjustable bed base category.

In addition to the new and upgraded products, the company will also unveil a new split-king retail display for its popular Smartlife Mattress line, which is designed to adjust to body shape, weight, sleep position and consumer preferences. A new national television advertising campaign for the Smartlife collection will also make its debut during the private two-week event.