Southerland Adds New 1-Piece Adjustable Base to Line-up

January 14, 2021  by Laurie Northington in Business Strategy, Industry   

The base provides consumers 20 percent in savings as the adjustable bed replaces the need for two twin XL bases, keeping the cost lower for price conscious consumers.

“Helping our retail partners meet the needs of their consumers with cost-effective, problem-solving products has always been at the core of what we do at Southerland,” said Bryan Smith, president and chief executive officer. “Our retailers have shared with us increased demand from consumers looking for a true king bed adjustable experience that eliminates the middle gap by accommodating a king mattress. Not only does our one-piece king base take care of that problem, but it also provides a value-priced offering, while assuring a good return on investment for our retailers.”

Priced to retail at $1,299 in king, the B26 one-piece adjustable foundation is equipped with Bluetooth^® compatibility and includes zero-gravity, head-up and foot-up capabilities. Featuring a wireless remote control, the base includes three pre-set positions and adjustable leg height. The bases are assembled in the U.S. in Southerland’s factories.

Recently, Southerland added a six-model lineup to is popular Signature brand that is designed around an 8-inch zoned wrapped coil system, including premium cushioning materials like copper-infused latex and gel-infused memory foam. The mattresses, priced to retail from $999 to $1,699, are engineered to be adjustable bed base friendly and work with Southerland’s line of motion bases, including the one-piece king. Three of the new mattress models are copper-infused latex hybrids, and the other three feature gel memory foam.