Daily News
From Home Furnishing Business
Spring Air Launches Breathe Collection
January 12,
2021 by Laurie Northington in Business Strategy, Industry 
Mattress manufacturer Spring Air International will launch its Breathe by Spring Air collection of mattresses. Breathe is a four-model collection that provides protection from viruses and bacteria, thus affording consumers a healthier night’s sleep.
The models are manufactured using Nano Shield technology, which eliminates more than 98 percent of viruses within four hours of contact, and eliminates more than 98 percent of bacteria within one hour of contact. Nano Shield technology involves the use of small particles that are integrated into fibers and textiles, such as mattress ticking, which repel viruses, bacteria and stains.
As COVID-19 persists and consumers remain hyper-concerned with health and wellness, the collection’s anti-virus and anti-bacterial capabilities are crucial elements that make the collection’s launch timely.
“Our Breathe collection helps ensure a safe, sound sleep in an otherwise uncertain world,” said Nick Bates, president of Spring Air International. “We are confident that the new collection will resonate with our retail partners and their consumers as they look for products that help keep them safe.”
In addition to helping stave off bacteria and viruses, the collection also offers a better night’s sleep to asthma and allergy sufferers. Retail pricing will range from $1,299 to $1,899 for the hybrid collection in queen sizes.
The initial launch will be all digital via a YouTube video, due to the fact that the coronavirus pandemic has significantly cut back attendance at in-person markets. Bates said digital elements will be part of every future product launch by Spring Air.
“The ongoing challenges from the pandemic have totally changed the way we and our customers do business,” Bates added. “We need to be sure that we produce support materials using a broad range of digital multi-media tools that empower our partners and help them make informed product selections for their businesses.”