Pleasant Mattress Names Jon Leonhard as National Sales Director

January 8, 2021  by Laurie Northington in Business Strategy, Industry   

Leonhard brings broad experience in the high-end luxury bedding segment to his new position. Most recently, he served as regional director and manager of new business development-Americas for Hastens, a manufacturer of high-end, premium luxury mattresses. Prior to Hastens, Leonard spent 17 years in sales and management roles in the Midwest with Sealy and Serta. In his new position with Pleasant Mattress, Leonhard reports to Rion Morgenstern, the chief of executive officer of Pleasant Mattress.

Leonhard’s background will be crucial to Pleasant Mattress’ efforts to increase its footprint in the high-end segment of the mattress market. The company’s strategy is to take its McRoskey brand and expand it beyond its San Francisco roots. Pleasant Mattress acquired the production, distribution and marketing rights to the McRoskey brand two years ago and began distributing products from the brand in January 2019.

“Having Jon on board will enhance our efforts to grow our presence in the luxury mattress market,” said Rion Morgenstern, chief executive officer of Pleasant Mattress. “With Jon’s experience in this sector of the market, we’ll be able to elevate the McRoskey brand, along with making Pleasant Mattress a key player in this growing segment of the market.”

Hand-tailored in the McRoskey Mattress Works, a stand-alone facility on the Pleasant Mattress campus, McRoskey mattresses are hand-tufted with natural comfort materials and require special skills to ensure that the mattresses are finished correctly to deliver the proper firmness.