Corsicana Launches Smart Bed Collection with Retail Service Systems

January 6, 2021  by Laurie Northington in Business Strategy, Industry   

The Sleep2Win Smart Bed marks Corsicana’s first major partnership since expanding its product development team to provide additional resources to focus on creating private label programs for its retail partners.

Based in Dublin, Ohio, RSS is a franchise-model retailer branded as BoxDrop with 420 stores in the United States. Under the exclusive partnership, the two smart beds were placed in a limited number of locations for testing purposes to start. Additional stores will be added next year.

“Our new partnership with RSS is a great example of the collaborative resources we can deliver to a retailer so we can provide something that is really special and unique for its customers,” said Michael Thompson, chief executive officer of Corsicana Mattress. “Working in tandem with the RSS merchandising team, our product development people designed our first smart bed with cutting-edge technology that will appeal to a broad swath of consumers.”

Offered in two comfort support levels, the 3-Zone Sleep2Win Smart Bed and the 5-Zone Sleep2Win Smart Bed sense movement throughout the night and automatically respond to provide real time support and comfort. The intuitive mattress line is paired with a new mobile app to allow consumers to fully customize their sleep experience and adjusts as you sleep.

“Our partnership with the Corsicana product development team resulted in a strong, competitive technology-based mattress – a missing piece from our current merchandising strategy,” said Jerry Williams, president of RSS. “We’re excited to offer the Sleep2Win Smart Bed throughout our network of stores.”

The 3-Zone Sleep2Win Smart Bed features three adjustable air chamber zones that target the shoulders, lumbar, hips and allows for custom comfort. In addition to standard features, the 5-Zone Sleep2Win Smart Bed includes two added air chamber zones, as well as the company’s patented fabric sensor, a durable, undetectable knit blend fabric that monitors thousands of body data points. Both models feature the company’s CopperTek Cover and Copper Comfort Foam to regulate body temperature, as well as naturally ward off germs.

The Sleep2Win Smart Bed’s software system, available through an app (iOS + Android), features three operating modes that allow customers to switch positions as their sleep needs change. Manual mode enables customers to customize support for each zone of the body and is available on both mattress models. The more sophisticated five-zone model also features Auto Position Mode, which provides the ability to memory set firmness settings and side support, and Automatic Mode, which provides constant pressure relief automatically and continuously throughout the night.

In addition to the launch of the Sleep2Win Smart Bed, Corsicana will provide training to its sales team to ensure proper demonstration on the retail floor, as well as creating dedicated marketing and POP materials.