Daily News
From Home Furnishing Business
Franchise Group Acquires FFO Home, All Stores to Rebrand to American Freight
December 29,
2020 by Laurie Northington in Business Strategy, Industry 
Franchise Group, Inc. (NASDAQ: FRG) announced its completed acquisition of FFO Home, a regional retailer of furniture and mattresses. Starting immediately, over 30 FFO Home stores throughout the Midwest will be rebranded to American Freight Furniture, Mattress, Appliance.
In addition, FFO Home customers will be automatically redirected to the American Freight website for online shopping. The converted stores will offer affordable prices, new product offerings, and financing solutions to help better serve consumers in each local market. Stores will remain open and operational as they undergo the conversion. A Grand Reopening event for the rebranded stores is scheduled for the first quarter of 2021.
“The FFO Home acquisition allows American Freight to accelerate its growth plans, including new market entries,” said Brian Kahn, CEO of Franchise Group, Inc. “It provides customers who used to shop at FFO Home with an enhanced customer experience, with additional products and payment options.”
As the stores rebrand, core American Freight product choices and services will be available immediately, most notably the addition of appliances. Consumers will also enjoy the availability of same-day-delivery on in-stock items, and American Freight will continue making quality items accessible to everyone with flexible payment options for online and in-store purchases.
“We are excited about the FFO Home acquisition,” said Will Powell, CEO and president of American Freight. “Our ability to use this acquisition to quickly enter many new markets where we do not currently have a presence, and preserve local jobs that might have otherwise been lost had FFO Home stores permanently closed, made this a win-win for American Freight and these communities we will now have the opportunity to serve.”