Nourison Doubles Growth in 2020

December 28, 2020  by Laurie Northington in Business Strategy, Industry   

The company had to quickly pivot around their existing business structure. The COVID crisis prompted major updates in technology, allowing employees to work remotely from home, and also facilitating virtual customer meetings, virtual showroom tours and virtual markets. Nourison kept showrooms in Atlanta, Las Vegas and High Point open, implementing enhanced safety protocols and minimizing staff.

Early on this year, Nourison had pulled shipments forward from their factories to keep up with order volume and fulfillment. Keeping product in stock and ready to ship has been instrumental to servicing customers, as total shipments have increased significantly this year. Nourison will continue on improving operations with a large expansion of the Calhoun warehouse planned for 2021. The Las Vegas distribution facility which opened last year continues to operate at full force. 

The company has also continued to expand on outdoor and home accents categories, as well as meet demand for on trending colors such as blues and greys. This year has been particularly successful in selling displays and offering a larger assortment and selling into the mid to lower priced area rug categories. Custom, hand-knotted and One-of-a-Kind area rugs also did well during markets this year.

With a focus on product, Nourison has also made website enhancements including better search functionality and launching Fifty to Infinity and Craftworks custom broadloom programs on its website earlier this year.

“Being the best partner in the rug industry will remain to be our goal. We’ve done so much work on where we need to be going forward. The foundation is all in place to continue our rate of growth in 2021,” said Alex Peykar, principal at Nourison.