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From Home Furnishing Business
Eclipse International Expands Luxury Mattress Portfolio
December 23,
2020 by Laurie Northington in Business Strategy, Industry 
Mattress manufacturer Eclipse International has created a family of more than 15 ultra-premium, luxury mattresses designed to give retailers a full portfolio of products across three brands that allow its dealers to offer lower price points for products while maintaining greater margins than they are accustomed for ultra-premium and all-natural mattresses.
The company continues to broaden its collections handcrafted with luxurious, natural and organic materials designed to stand out on retail showroom floors and retail between $2,000 and $8,000.
Designed with quality materials, including all-natural Talalay rubber, GOTS-certified wool, cashmere, angora and rich cotton, Eclipse has developed mattresses that feature many of the same materials and components found in much higher priced lines at significantly lower retail prices.
“We are seeing a literal surge in interest in luxury mattresses, fueled by the nesting taking place all across America as a result of the pandemic. Consumers today are spending at historic levels on their homes and they are looking for well-designed luxurious products, particularly with mattresses with an all-natural, sustainable story,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “We created this new grouping in order to give our retailers significant choice with three brands and varying price points so they can find the right luxury collection that works for their customer base.
“Our philosophy is to continue offering affordable luxury product and longer margins through limited distribution models,” Carlitz added.
The company recently announced its new Natural Dreams Pure Talalay brand, an all-natural mattress line with GOTS-certified organic materials to retail from $1,999 to $7,999, and its joint venture with U.K.-based Millbrook Beds, which will feature all-natural mattresses and will be available with two-drawer divan base to retail between $4,000 and $8,000. The Chittenden & Eastman Tiffany Collection with four beds priced to retail from $1,999 to $3,999 rounds out the premium portfolio. Each of the collections feature a combination of elegant materials, all of which tell the natural story.