Daily News
From Home Furnishing Business
City Furniture Teams with Win-Win Partnerships
December 21,
2020 by Laurie Northington in Business Strategy, Industry 
Southeast home furnishings retailer City Furniture has selected Win-Win Partnerships to redefine and enhance its commitment as an active sponsor and contributor in local communities. City Furniture currently partners with several professional sports teams, personalities and charitable causes.
"Nothing is more important than connecting with and supporting the communities we serve," said Andrew Koenig, president, City Furniture. "As we continue to grow, we saw an opportunity to be even more thoughtful about our sports, licensing and charitable partnerships. Win-Win is the right agency at the right time. Scott Becher (Win-Win founder) is one of the country's most respected partnership strategists and a true innovator, and we're thrilled to work together."
2020 has been a successful year for City Furniture, as a combination of organic growth and work-from-home trends helped drive impressive results.
"City Furniture is a category leader with the character and empathy of your next-door neighbor," said Win-Win's Becher. "When business is personal, partnerships are more authentic and become a powerful influence on driving business. We're flattered to support City Furniture's partnership efforts."