Daily News
From Home Furnishing Business
King Koil Announces Partnership with Best Mattress
December 15,
2020 by Laurie Northington in Business Strategy, Industry 
Mattress manufacturer King Koil, has secured placement of three of its best-selling collections at Best Mattress, which has 22 locations across Nevada and Utah.
The third major retail partnership for King Koil in the past quarter, the new assortment will include Smartlife Mattress by King Koil, the Luxury Collection and the Intimate Collection. Retailing from $999 to 4,999 in queen, Best Mattress will merchandise the new assortment in all of its retail locations.
“For more than 25 years, Best Mattress has served residents in Las Vegas and Utah with quality mattresses at a variety of price points to help its local community sleep better, feel better and work better,” said David Binke, CEO of King Koil. “The top-retailer’s trained sleep consultants prioritize making mattresses purchases a simple process for its customers, making the placement of our Smartlife Mattress and its innovative point-of-purchase technology the perfect fit.
“Complementing Smartlife, our Luxury and Intimate collections will provide a well-rounded assortment of quality materials and price points for a variety of consumer needs,” he added. “We look forward to beginning our relationship with Best Mattress and are looking forward to a successful partnership for years to come.”
Designed to adjust to body shape, weight, sleep position and consumer preferences, Smartlife Mattresses use a scientific algorithm that powers smart cells to adjust the beds automatically to fit each consumer’s unique needs. The collection incorporates 80 individual smart cells and eight independently controlled zones from head to toe, with multiple settings of firmness to allow users to accommodate personal sleeping needs. The collection will include an innovative in-store video that loops on a high-definition screen mounted above the bed to help consumers understand the technology built into the sleep system during rest tests.
Featuring top-of-the-line materials, the Luxury Collection offers consumers temperature regulation and premier support with its pressure relieving encased coils, cooling gel memory foam and moisture wicking Tencel fibers, while the hand-tufted Intimate Collection features a variety of high-end performance foams and natural filling materials that are blended with the company’s proprietary coil system and a layer of micro-coils for added comfort and support.