Daily News
From Home Furnishing Business
Intellibed Receives Women's Choice Award for Outstanding Customer Recommendation Rating
December 9,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
Sleep product category leader Intellibed has earned the coveted 2021 Women's Choice Award for their excellent customer recommendation rating. In a national survey conducted by the Women's Choice Award, 92% of Intellibed's female customers said they would recommend the brand's Gel Matrix mattresses to their friends and family.
Intellibed received the honor following survey feedback that nine out of 10 of their female customers highly recommend their coveted Gel Matrix mattresses. As recommendation ratings are the pinnacle for determining true brand loyalty, the Women's Choice Award is a powerful indicator of the brand's commitment to making quality products and to their customers. The Women's Choice Award seal also underscores Intellibed's ability to empower women to make the best consumer choices for themselves and their families.
"We are honored to receive recognition from the Women's Choice Award," shares Colin House, CEO at Intellibed. "Our revolutionary Gel Matrix mattresses are scientifically designed for maximum back support, spinal alignment and pressure point relief—key qualities that women have told us they look for in a bed. As a champion for innovation and technology, our mission is to improve the quality of our customers' lives by offering products that promote quality sleep."
A National Sleep Foundation Sleep in America poll revealed hat women are more likely than men to have difficulty falling and staying asleep, and experience more daytime sleepiness at least a few times a week. Because of the unique benefits of Gel Matrix, Intellibed mattresses are both up to three times firmer than memory foam, while helping to relieve pressure points up to 60% better—allowing consumers to get to sleep faster and stay asleep longer. Gel Matrix also breathes and sleeps naturally cool all night long, which helps regulate temperature changes.
Delia Passi, founder and CEO of the Women's Choice Award says, "Today's marketplace is more cluttered than ever, yet women have less time than ever to sift through the saturated online options and store shelves. And with women on a constant hunt to identify the best brands for herself and her family, the Women's Choice Award serves as a trusted endorsement and visual beacon of empowerment, simplifying her choices. When consumers see that other women recommend a brand, through the Women's Choice Award seal, it provides an unparalleled level of trust and validation, putting her mind at ease- and that's priceless."