Daily News
From Home Furnishing Business
New Organic Sleep Brand Launches Affordable, High Quality Organic Mattress
December 9,
2020 by Jane Chero in Business Strategy, Designer Weekly, Industry 
A new organic sleep product brand called Eden has officially launched what the company is calling “the most affordable, yet highest quality, natural bed option on the market.” Parent company, Idle Group, a direct-to-consumer bedding and furniture holdings company operating in North America, Europe and Asia, offers sleep products for every type of sleeper and created Eden to provide quality products for the eco-conscious and wallet-conscious consumer seeking bedding options crafted from premier all natural materials.
Eden encourages consumers to bring nature into their homes and in doing so, ‘find their personal Eden.’ Eden is an oasis for consumers to sleep soundly at night knowing they have chosen a mattress that contributes to a healthier, more natural planet and lifestyle. Organic mattresses, built with premium materials and meeting stringent purity guidelines, are free of harsh chemicals that can irritate the skin or impact health, have the ability to reduce personal carbon footprint, provide a hyper-allergenic option for those with allergies, and more. Now more than ever, health-conscious consumers are turning to organic products beyond the supermarket to create a holistic, natural lifestyle they can feel good about for themselves and their families. Eden is the first mattress option that fits this need at a price point that addresses the broad North American market.
The Eden Mattress is crafted with the highest-quality organic cotton and the finest New Zealand wool, for hundreds of dollars less than competitors. Unlike most mattresses on the market, it is 100% free of the pollutants found in non-organic mattresses. Consumers that choose Eden’s certified organic products will experience a wool that is comfortable, moisture resistant, protects against bugs and even acts as a natural fire barrier. Consumers also have the option of purchasing the mattress with the brand’s 13” Pillow Top, which has a plush feel with medium support, providing two additional inches of comfort for an even more premium feel. Eden will also offer high-quality sheet sets and plush pillows crafted with organic materials to complete the bedding collection.
“The organic bedding category has taken off and shows no sign of slowing down as we become increasingly attuned to our health and choosing quality materials for our families and ourselves. We are thrilled to enter this fast-growing market with the launch of Eden, the highest value and highest quality natural brand in the sleep space,” said Idle Group CEO, Craig Schmeizer. “Eden makes premium organic mattresses attainable for the health-conscious consumer, whereas most organic mattresses break the bank.”
The Eden brand offers an 18-Month Home Trial period, free shipping and free returns, and flexible financing for all credit levels. The Eden Mattress is available for $1,299 for a Queen without the Pillow Top and $1,499 for a Queen with the Pillow Top, both available for purchase at www.EdenSleep.com.